The Room — Identity
The Room is a showroom that aims to centralize the latest and most interesting goods fashion brands have to offer to producers and photographers for their shootings. The logotype is simple, legible and highly rememberable. Being The Room an atemporal and vertiginous brand, I used the idea of the parenthesis as a visual concept capable to frame more concepts in itself. For the website, I proposed the use of videos in order to show the most images and information possible at a glance as well as emphasizing the dynamism and willingness to collaborate with its clients of the brand.