Central — Branding Consulting

Central is the project that will unify all the existing traditional small shopping galleries in the centre of Santiago, Chile. The complete graphic design system was created as a guideline for the future applications integrating a relationship between the persons, the concept of plus + as larger and the center of the word “Central”. We developed a highly functional and legible logotype, capable of becoming more rememberable even when respecting the identity of the galleries while it is used.