Republica Austral — Branding

We were requested to design Republica Austral identity. Republica is a swiss brand where south american artists and designers can show their products in their store. We wanted to work with simple forms like the arrow to indicate the place where the design products belong. Seen in overview, the arrow is a strong symbol—one that suggests a place or a suggestive visual point, it was a reflexive phase where we wanted to leave an appropriate impression for the simplicity and at the same time, the complex rethoric of the austral products